6th Annual Big Texan Steak Eating Challenge

The Big Texan feeds almost half a million people each year from all over the world. It has been featured in countless TV shows, movies, magazines, and newspapers throughout the United States, Europe, Asia and Australia. In 1960, R. J. “Bob” Lee opened The Big Texan Steak Ranch in Amarillo on Route 66, the “Mother Road. Its distinctive architecture soon became recognized across the Mother Road as a good stopping place for great steaks grilled over an open flame. The towering sign of a long-legged cowboy that Bob erected next to the building became a major landmark on Route 66. From the beginning, the Big Texan welcomed weary travelers and migrating families whose roots spread all across America.

Man v. Food, The Big Texan Challenge